Reality vs. Rings

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The most accurate trade areas available
for malls and shopping centers.



Cutting Edge
Mobile Data
Powered by UberMedia Retail location analysis mobile dataset containing 177 million unique devices in the U.S. The data is empirical, not theoretical, because it is based on real-world, measurable behaviors.
Trade Area
Expertise
30+ years of trade area expertise helps build the most sophisticated, accurate models you'll find anywhere. Visualize cannibalization and project sales with unparalleled accuracy.
Easy-to-Use,
Interactive App
Filter shopping centers by size, region, DMA, store composition and more. Visualize multiple trade areas across the U.S. and Canada. All at your fingertips in an easy-to-use, interactive app.

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Key Industries and Uses



Store trade areas (yours and your competition)

Site/Mall/Shopping Center assessment via
demographic and psychographic profiling

Cannibalization studies

Mergers & acquisitions

Available as an online Tableau-based
tool with tiered data packages:


  • National (US)
  • Region
  • State
  • DMA
  • Custom location(s)

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Our Partners

RealSite Trade Areas is created in a strategic partnership with the Directory of Major Malls, B.I. Spatial and UberMedia.



The Directory of Major Malls is THE industry source for comprehensive and accurate retail data. With data on over 8,200 malls and shopping centers (more than 300,000 associated store locations), there is no other place to go for up-to-date information on retail locations.

B. I. Spatial transforms data into business intelligence by applying proven methods with best of class technology - Alteryx & Tableau. B.I. Spatial used the data from UberMedia and DMM to create an easy-to-use, interactive app to make your location decisions easier than ever.

UberMedia transforms mobile behavioral data to power actionable business intelligence, advertising, and measurement. UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies across retail, automotive, and entertainment to better understand and influence modern consumers with the most accurate business decision science.